Looks like the latest adds from Microsoft are starting to hit their mark. Daniel Lyons has written a very good article about the affect they are having.
Some really great quotes from the article are below:
- “Macs cost more than Windows PCs. But there’s a far more damaging subtext: that people who buy Macs aren’t necessarily cool, clued-in hipsters. In fact, they might just be poseurs who paid too much for a computer–slash–fashion accessory”
- “In February, U.S. retail sales of Windows PCs grew 22 percent, measured in units, while sales of Macs dropped 16 percent, according to researcher NPD”
- “Apple, so far, has refused to make (a netbook)… Instead, in January the company rolled out that 17-inch laptop with a $2,800 price tag. Talk about tone-deaf.”